Consumer Packaged Goods Localization and eLearning

Retaining Consistent Global Messaging with Targeted Localization

Manufacturers of consumer packaged goods are continually targeting profitable, new global markets for their brands. This continued expansion requires a continual refinement and customization to effectively create new markets for their products — or the evolution from mass-production to mass-customization. To ensure the success of their products in these emerging markets, packaged goods companies must ensure all packaging, promotional messaging, supporting websites, and other market-facing materials are carefully localized, while retaining a consistent, recognizable brand around the world.

As they expand global manufacturing facilities to serve these emerging markets, companies face the challenge of creating, integrating, and managing production and distribution systems spread around the globe. In addition, they must manage a growing workforce of employees with diverse languages and cultures.

Having an experienced partner with proven packaged goods expertise, integrated development and localization capabilities, and global scale can make all the difference. Lionbridge is helping the world's leading consumer product manufacturers achieve their market objectives with:

• Localization of labeling and promotional materials — everything from web sites to packaging and in-store displays — to ensure messages are culturally appropriate, while adhering to corporate brand standards across multiple languages; Lionbridge provides detailed cultural assessments to ensure images and messages are appropriate for each region and culture
• Outsourced application development, testing, and integration to reduce the cost of developing and integrating a wide range of manufacturing and distribution applications — from ERP and CRM systems to databases — to provide common systems supporting production operations distributed around the world
• Application localization services to deliver applications and user interfaces in multiple languages, with consistent functionality and seamless integration with back-end systems
• Localization of eLearning programs to provide cost-effective, on-demand employee training in multiple languages; our eLearning solutions help maximize employee productivity, while minimizing training time and cost
• Application maintenance services to reduce the cost of maintaining applications across global markets, in multiple languages

Lionbridge provides the scalability to manage consumer product launches across multiple global markets and customize each experience based on the cultural expectations of the target market, without increasing the burden on in-house staff. And we reduce cost and complexity by providing a single, flexible source for a wide range of localization services, for markets around the world.